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Minneapolis is bustling for business but where do you stand when it comes to making revenue online? If you're not getting traffic to your website, how are you supposed to make sales or gather leads?
One thing is for sure, those guys that are on page one of Google for specific keywords, their phones are ringing off the hook. So how do you get to page one? Search Engine Optimization.
Search Engine Optimization or 'SEO' as it's commonly known has got a lot more press lately especially as Google is regularly changing the way their search engine works. If your business website isn't keeping up with best practices of the search engines, you could see your rankings slide and leads from your web presence completely dry up. That can be catastrophic to your bottom line.
Hiring a good SEO consultant can help you make sure that everything is tip top with your website, your social media presence and can get you to where you need to be, at the top of Google for your specific search terms.
As you no doubt know, there are bad eggs in most markets and the SEO market is no exception. Please be vigilant when deciding who is going to work with you. I know that getting 6 emails a week from people claiming that they can get you to the top of the rankings is very annoying, I even get those myself! Likely these guys are trying everything to get customers but i'm wondering if they know what to do when they land one?
As much as local businesses aim at local clients, there is no stopping you from stepping just outside the boundaries of Minneapolis using the internet. Imagine targeting affluent areas like Wayzata or Minnetonka. Whatever your product/service, i'm sure folks would be willing to travel a little to know they are getting highly recognized business and want to spend their money.
Next time you are in front of the computer, go to Google and put yourself in your customers shoes, What would they type if they were looking for the service you provide? Type it and see what comes up, if you don't see your website, you could be losing out.